Released on: October 9, 2008, 2:56 am

Press Release Author: Will Marre

Industry: Management

Press Release Summary: Corporate Social Responsibility has a new multi-media
website, ThoughtRocket.com. Will Marre and Realeadership Alliance have co-sponsored
ThoughtRocket.com, which is intended to be a gathering place for all advocates of
Social Responsibility.


Press Release Body: San Diego, CA, October 09, 2008 -- Corporate Social
Responsibility gains momentum with the help of Will Marre, acclaimed speaker and CSR
advocate. Marre, CEO of Realeadership Alliance, today announced the launch of his
new multi-media CSR resource and daily blog site, ThoughtRocket.com. Upon reviewing
the site, Neville Billamoria, Vice President of Marketing for a regional credit
union, stated, "This is exactly what people need, who have a persistent longing to
make a difference right where they are, right now."

To cite a recent example of how Corporate Social Responsibility can work in the real
world, Marre (with co-founder Dr. Paul Cox) created a strategic relationship with a
large international skin-care company, which agreed to use botanical ingredients
found in tropical island plants in a popular line of products. In return, the
company pays a 25-cents-per bottle royalty which helps fund Seacology projects.
(Seacology [ http://www.Seacology.org ], co-founded by Marre, is an innovative
non-profit dedicated to saving the rain forests and coral reefs of tropical islands,
while preserving indigenous cultures.)

"Every individual, from CEO to stay-at-home mother, can make a difference to save
the world if they examine their unique gifts, talents and experience to make the
biggest impact", says Will Marre. "Imagine a future where all of us are making our
best contribution to create our Greatest Total Value. That's the world of
Sustainable Abundance. And it's within our reach."

Marre's latest book, to be published by Capital Books in early 2009, is titled "Save
the World and Still Be Home For Dinner". In this new book, he urges businesses and
individuals alike to take responsibility and ask: What can I do to transform my job,
my business, and my life to help create a sustainable future for all?

Marre's mission for his new website is "to drive world-wide sustainable abundance by
inspiring leaders with mind-blowing business ideas they act on." His decades of
experience have given him a powerful ability to translate what he calls the Triple
Bottom Line [ http://www.thoughtrocket.com/triple-bottom-line ] - people, planet,
and profit - into a unique value advantage. "When you combine people, planet and
profit, the new sources of value and points of differentiation you uncover yield
top-line growth, fiercely loyal customers, and committed internal and external
talent", says Marre.

Visitors to the ThoughtRocket web site [ http://www.ThoughtRocket.com ] are greeted
by a short video, entitled: "Sustainable Abundance: the Greatest economic and
leadership opportunity in the history of the world." Marre truly feels that we
should not view this movement as Corporate Social Responsibility, but rather
Corporate Social Opportunity.

About Will Marre
Will Marre co-founded the Covey Leadership Center, and as President was instrumental
in bringing the "7 Habits of Highly Effective People" to millions. Marre has also
been a personal leadership coach and advisor to CEOs of multi-billion dollar global
companies. For the past 10 years, he has focused on making Corporate Social
Responsibility strategic. He has helped publicly traded companies forge working
alliances with non-profits, and helped non-profits find corporate partners. Will
received an Emmy award for writing a learning documentary, "Reclaiming Your American
Dream", which continues to air on public television stations across the country.
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)

Web Site: http://www.thoughtrocket.com

Contact Details: Contact:
Will Marre
ThoughtRocket.com
San Diego, CA
866-876-6596
info@thoughtrocket.com
http://www.thoughtrocket.com